I led the global marketing strategy for luxury fashion brand NO KA’OI, overseeing brand campaigns and social media during a formative period when the industry was first unlocking the potential of emerging digital platforms.

As the first U.S.-based marketing hire supporting international market expansion, I directed all marketing initiatives end-to-end. This included overseeing the copywriting of each seasonal brand story, frequently translating Italian communications into English to ensure clarity, consistency, and cultural nuance across global markets. I managed the brand’s website and e-commerce editorial calendar and merchandising strategy, overseeing product uploads and writing refined, conversion-driven product copy.

I also led the concept development for social-first creative, collaborating closely with the Creative Director based in Italy to art direct and execute content shoots across New York City and key Italian locations. From Milan to the quarries of Carrara, I helped bring seasonal global marketing campaigns to life, aligning storytelling across channels and ensuring each activation upheld the brand’s luxury positioning while resonating authentically with a global audience.