I lead the social media strategy for the Fifth Avenue Association (@fifthavenue) across Instagram and TikTok, managing a team of six social media specialists. Together, we ensure all content aligns with our brand narrative and broader campaign objectives.

Beyond strategy and team leadership, I'm actively involved in content production—filming, editing, and directing shoots, while providing creative guidance to enhance the final product. I collaborate closely with brand partners and stakeholders to bring our vision to life through engaging storytelling and visually compelling content that captures the allure of Fifth Avenue.